TIM-BR Mart is a Canadian chain of big-box home improvement stores. There's one over in Sarnia. We've never been there, having a Lowe's and a Home Depot in Port Huron. Everything you want, we got it right here in the USA, and that's also the case for building materials.
They do have a nice commercial, that airs on Blue Jays games. It's a clinky little thing voiced by a waif-like young lady, a contemporary Suzanne Vega who sounds like she was discovered while busking in a Toronto Metro station, that reminds the baseball fan of water splashing in a mountain stream. "I can do en-ee-thing ... I can do enn-ee-thing today ..." she sings.
That's the sound the client wanted, and the agency delivered. It's an improvement over the fake-hip, know-it-all Lowe's and Home Depot ads. In Canada, you can't buy beer in grocery stores (except in Quebec, vive les francais) and two chicks can get married, but they do have some pleasant, unpretentious commercials.
Which is good. When baseball is listened to on the radio each day for six months,one bad commercial can spoil a whole season.
Evaluating the ads on a competing team's radio broadcasts is preferable to spending any significant amount of time on tonght's Tigers game.
After seven unspectacular innings of baseball, Adrian Gonzalez doubled in Daniel Nava to give the Red Sox a 5-4 lead. Kevin Youkilis (a Jew) homered in the eighth to provide an insurance run.
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